To be relevant in the moment and improve readability for breakthrough trends, use the Past 12 months dropdown to refine your exploration and focus on a shorter period of time such as ‘past 30 days’. Using Google Trends comparison feature, you can pinpoint increased search interest in "cut your own hair", while searches for “massage oil” stay steady. Use case: Let’s say you’re a beauty supplier who wants to find out what accessories and products people need as the coronavirus situation is changing their beauty routine. You can add topics for simultaneous comparison by clicking + Compare and typing in your search term. Hovering your mouse over the graph reveals a number, which reflects indexed search interest - how many searches have been done for the particular term relative to the total number of searches done on Google. When you search for a term on Trends, you’ll see a graph showing the term’s popularity over time. In addition to what you see on the homepage, you can explore and gauge interest in virtually any topic. Here are a few ways you can use Google Trends to find the data you need to navigate disruptions to your business and be helpful to your customers.Ĭheck Google Trends' Latest Stories and Insights such as “ Coronavirus Search Trends” to explore curated insights about a popular topic and get a first pulse of how people are searching for this theme. For example, did you know that in March 2020, the search term “virtual birthday party ideas” became very popular in just a few days in the US? You can use this information to explore what’s top of mind for your audience and figure how to adjust your ad campaigns to meet their expectations. Google Trends allows you to see the topics people are-or aren’t-searching, almost in real time. When market dynamics change rapidly, it can be hard to grasp how people’s needs are evolving.
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